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April
14

Paint Color Psychology: What Colors You Should Use Before Listing Your Home?

Paint Color Tips

Have you ever noticed how some rooms entice you into settling back and relaxing, and others make you feel energetic and ready for fun? Understanding the effects of your choice of colors will help you send the correct message to potential buyers. Our real estate agents can tell you that painting your home will probably bring the greatest return on investment of any upgrades you make when selling your home. Keep in mind the psychological effects of these colors before starting to paint. 

  1. Classic white
    Not only does white evoke calming effects, but it also opens up the space, making it appear larger. We often equate white with cleanliness. These are the primary reasons that white has been the most common choice of sellers for decades. Potential buyers also see white as the easiest color to paint over later.

  2. Black
    Often regarded as sophisticated and elegant, too much black can be somber and depressing. It's best used as an accent to bring drama to a classic white interior without interfering with the expansive visual effects. Consider black rugs or small accessories to add interest to what might otherwise be a boring environment.

  3. Gray
    Eliciting the same feelings of calm serenity white brings to the table, it adds versatility, matching any color scheme. gray lends a comforting feeling of warmth to a cool room. This adaptability has made gray the new "go-to" color of many interior decorators, edging white off the pedestal as number one. 

  4. Blue
    From the sky above to the deep blue sea, this color brings a cool calm, making it a good choice for bedrooms and bathrooms. Psychologists tell us it actually lowers blood pressure, and who doesn't need that after a busy day? Available in so many shades, blue can accent a home's architectural style, such as slate blue for a Craftsman or light shades for a beach house. 

  5. Green
    Another cool color, green, also reduces stress and provides a restful environment appropriate for bedrooms, kitchens, and living rooms. Like blue, green is soothing and harmonious, reminiscent of the beauties of nature. Think of how a lush lawn calls to us to take off our shoes and walk across it with bare feet. 

  6. Red
    Of all the warmer colors, red is the most intense, creating energy and stimulating emotions. That can be either good or bad, depending upon where it is used. Increasing energy is great for a recreation room but can be uncomfortable when you are trying to relax in the living room. When painting, consider where you want a stimulating space.

  7. Orange 
    Like red, orange increases tension and excitement, great when you're watching a football game, but not conducive to settling back with a good book. Used carefully, it can encourage enthusiasm, but too much of it can create a feeling of chaos. Used carefully, it can make a dining area feel lively and fun but might be more appropriate to a breakfast bar than a formal dining room.

The most important thing to remember when you are preparing your house for sale is that you want to make it attractive to buyers, not make it a personal statement. You may find it better to stick with neutral colors of paint and, if you are showing it with furniture, add colors with pillows, bedspreads, and other accessories that can be easily removed. 

Looking at other Raleigh homes for sale will help you see how a fresh coat of paint can make a difference! Contact us for assistance listing your house. 

October
5

Picking The Right Paint

Picking the Right PaintReady to pick out paint to make your new home your own? Perhaps you're toying with the idea of changing a wall color to refresh a room before you sell? Maybe the front door needs a facelift to boost your curb appeal? No matter what painting project you want to take on, you may soon find that selecting the perfect paint color isn't as easy as it seems.

There are thousands of colors to choose from in varying finishes making it hard to narrow down the best hue for you. Not to mention, that studies have proven that a home's paint colors may have the power to impact its sale both positively and negatively. 

Zillow's 2017 Paint Color Analysis discovered that "walls painted in cool neutrals like blue or gray have broad appeal, and may be signals that the home is well cared for or has other desirable features." Even more interesting, especially to soon-to-be sellers, the study revealed that homes with blue bathrooms, specifically hues of powder blue or pale periwinkle, sold for $5,440 more than anticipated. Zillow's Chief Economist Svenja Gudell added:

"Color can be a powerful tool for attracting buyers to a home, especially in listing photos and videos. Painting walls in fresh, natural-looking colors, particularly in shades of blue and pale gray not only make a home feel larger, but also are neutral enough to help future buyers envision themselves living in the space. Incorporating light blue in kitchens and bathrooms may pay off especially well as the color complements white countertops and cabinets, a growing trend in both rooms."

What paint colors are best?

Designer recommended paint colors Fortunately, the pros have weighed in and made some excellent recommendations for the perfect paint colors to choose for your home. Plan to bookmark these paint chip picks. 

Picking a White Paint

It may surprise you, but white is among the hardest paint colors to pick. Just like other hues on the color wheel, white comes in varying shades that appear warm or cool depending on the mix and the colors with which the paint is paired (think trim work and walls).

Elle Décor recently shared its interior design team's favorite white paints including:

  • All White by Farrow & Ball
  • Great White by Farrow & Ball
  • Honeymilk by Valspar
  • Lily of the Valley by Benjamin Moore
  • Simply White by Benjamin Moore
  • White Diamond by Benjamin Moore
  • White Dove by Benjamin Moore

Picking a Neutral Paint 

On the hunt for something neutral? Get ready; there are a lot of paints that apply in a variety of colors.

A paint-picking article published by the Washington Post keys this task up honestly with input from an in-the-know designer; "Neutrals are difficult to select because thought needs to be given to whether a warm or cool tone best suits the project," says Josh Hildreth, a Reston designer. "Natural light and lighting conditions need to be considered."

If beige is what you are after, Curbed, a popular website about all-things home, offers up some paint suggestions from its designer contributors:

  • Cumulus Cloud by Benjamin Moore
  • Jute by Benjamin Moore
  • Pale Oak by Benjamin Moore
  • Rockport Gray by Benjamin Moore (don't let the "gray" in the title dissuade, you may prefer a beige that is cool opposed to warm)
  • Skimming Stone by Farrow & Ball

Picking a Gray Paint

Gray continues to be the color of choice among home décor designers. If it's also your preference, you should know that the new neutral comes in blue-, green- and taupe-based hues that may change color under different light sources.

Your best bet will be to consider some paints picked by the professionals and test them out in your own home before you commit to a final color. Here are some gray paints recommended by the design team at House Beautiful:

  • Down Pipe by Farrow & Ball
  • Graytint by Benjamin Moore
  • Magnetic Gray by Sherwin-Williams
  • Mindful Gray by Sherwin- Williams
  • November Rain by Benjamin Moore
  • Shaded White by Farrow & Ball
  • Stone Harbor by Benjamin Moore
  • Wrought Iron by Benjamin Moore

Picking a Blue Paint 

The most popular color across the board, blue is a hue that you'll see in all styles of home décor. The cool color evokes a serene, soothing feeling making it a great option for a kitchen, bathroom or bedroom.

Designers are also a fan of using the color to create a statement against complementary shades of white, gray and beige.

Some soft, watery blue paints to consider include:

  • Blue Veil by Benjamin Moore
  • Light Blue by Farrow & Ball
  • Early Frost by Benjamin Moore
  • Tidewater by Sherwin-Williams

Seeking a shade that will make more of a statement? These blues may be just what you desire:

  • Caribbean Azure by Benjamin Moore
  • Searching Blue by Sherwin-Williams
  • Pitch Blue by Farrow & Ball
  • Santa Monica Blue by Benjamin Moore
  • Polo Blue by Benjamin Moore 

Picking a Green Paint

Much like blue, green is a color that is often used in home décor designs to set the stage for calming and relaxing rooms.

Well displayed in nature, the hue styles well with many colors and is a good pick for a fresh, clean look. Designer-approved shades include:

  • Aganthus Green by Benjamin Moore
  • Stone White by Farrow & Ball
  • Vert De Terre by Benjamin Moore
  • Hancock Green by Benjamin Moore
  • Creekside Green by Benjamin Moore

Picking a Red Paint

Do you want to add a pop of red in your home? The bold hue is a homeowner favorite, but may not always be the best choice if you are prepping for a sale.

Think strategic paint placements—a statement wall, a friendly front door or a backdrop to your built-ins—over total saturation. Some red paint chips to pick up and test out include:

  • Chili Pepper by Benjamin Moore
  • Dressage Red by Ralph Lauren Paint
  • Million Dollar Red by Benjamin Moore
  • Moroccan Red by Benjamin Moore
  • Redstone by Benjamin Moore
  • Relay Red by Ralph Lauren Paint

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